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Download the full text of the submission On 3rd July 2019, the CMA launched a market study into online platforms and the digital advertising market in the UK. CMA wanted to assess three broad potential sources of harm to consumers in connection with the market for digital advertising: to what extent online platforms have market power in user-facing markets, and what impact this has on consumers whether consumers are able and willing to control how data about them is used and collected by online platforms whether competition in the digital advertising market may be distorted by any market power held by platforms Overall, we welcome the CMA’s announcement of a study into of these markets.
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